Les Maisons

CHOPARD

Crafted with Passion

Geneva · Founded 1860

Watch — Emotion — Scene

A great watch can be serious. A great watch can also be joyful.

Cannes Film Festival, the red carpet behind you, a private champagne reception ahead. The Happy Sport sparkles slightly with each step — the floating diamonds catching light like applause.

Chopard is for the dual elegance: the L.U.C. for the boardroom, the Happy Sport for the gallery opening. Real elegance has multiple registers. A Maison for those who understand life requires more than one tone — and so does a wardrobe.

Heritage

Where horology meets jewellery.

Founded by Louis-Ulysse Chopard in 1860, the Maison was acquired by the Scheufele family in 1963 — under whose stewardship it became one of the rare houses to master both haute horlogerie and high jewellery in equal measure. Chopard is the official partner of the Cannes Film Festival and home to the L.U.C high horology line that competes with the Holy Trinity.

The Maison’s DNA

The DNA: parallel craft.

Chopard exists on two parallel tracks: the masculine engineering of L.U.C and Mille Miglia, and the radiant elegance of Happy Sport with its signature floating diamonds. Few houses bridge both worlds with such authority.

The Iconic References

Models that became cultural icons.

L.U.C
The serious horology. In-house movements, Geneva Seal, no compromise.
Alpine Eagle
The contemporary luxury sport watch. Steel, integrated, refined.
Happy Sport
The signature: dancing diamonds, free between two crystals.
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